[Avodah] Naming Right?

[Rich, Joel via Avodah]

Please take a shot at  reconciling this statement with current practice, and what HKB"H wants from us:
Rama Y"D 249:13 (my free translation) - In any event one shouldn't glorify oneself with the charity he gives, not only won't he receive reward but he is even punished and in any event one who dedicates an item to charity is permitted to write his name on it to be a memorial for (to?) him and it is worthy to do so (Taz - so the community cannot switch its use).

GCT
Joel Rich

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