[Avodah] ad blockers

[saul newman via Avodah]

http://www.kikar.co.il/193610.html#

while trying to read a page on a haredi website,  i came upon a page that
tells me that an ad blocker is an issur  d'oraita.     few questions:

1-- whose psak is that ?
2--  on what basis can one claim that a non subscription webpage involves
gneiva?   if they wanted money to see their content, they could do what
NYTimes and Haaretz does, but then they would lose 90% of the readership,
at least.

3-- if there is an additional fee generated to the website if i click on
the ad ,  would they claim that lechatchila i should be clicking on
everything , or is that shev v'al taaseh?
4-- in the parallel case of radio/TV commercials , is it muttar to turn
down the volume/leave the room?  i assume they would argue this is
different since  they get paid whether i hear the ad or not
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