[Avodah] Yizkor

[Richard Wolberg]

Everyone seems to be giving the reason as having to do with tzedaka.
If that is the case, then why not do Yizkor everyday, as one has an obligation to give charity every day.
And by doing yizkor everyday, you guarantee everyone will give because of the pledging.
I see it a bit differently. One's life and behavior is a direct influence of parents and family.
Hence, saying yizkor in the long run increases one's joy because of the wonderful memories and close connection to the deceased k'rovim.
Also, I heard it explained from a completely practical point, that having yizkor on the Yom tovim will increase the attendance in shul. 
How many times I've heard people ask me what time Yizkor was. My response is that the service begins at such and such time and at 
some point we recite yizkor. However, I won't give a specific time so as not to encourage someone to come just for yizkor, although,
if it weren't for yizkor, half the people would not be there.