[Avodah] Mar'is Ayin - Hefsed Merubah

[Rich, Joel via Avodah]

The Aruch Hashulchan OC 244 says a few times that in cases of Hefsed Merubah we're not worried about Mar'is Ayin. This is counter-intuitive to me - if it's a situation of Hefsed Merubah wouldn't people be more likely to think that he's doing something wrong so as not to lose his money? There's an even bigger reason, then, to worry about V'hiyisem N'kiyim...
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AIUI the general rule by hefsed mrubah overriding the generally accepted Halacha is that the generally accepted Halacha  in that case is not meikar hadin but in deference to a particular authority's opinion. When there is hefsed mrubah one is not required to lose lots in deference to an opinion.  One might apply similar reasoning here

Kt
Joel
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