[Avodah] genevas daas

[Eli Turkel]

<<I was thinking about what R' MB was writing about this subject - that
shinui
ha'emes is sheker - and wondering what difference it would be from wearing
makeup, or dyeing one's hair to look younger. Wearing clothing or jewelry
that makes one look wealthier than he or she is. Costume jewelry.
Advertising a business with a Broadway address that really is a mailbox
service. Having a virtual secretary. V'cha'heinah rabbos.>>

Actually how much one can exaggerate in advertising is a complicated topic.
So for example one can't put good oranges on top of a barrel of rotten
oranges to
mislead the buyer. Hence, I would not be surprised that using a false
mailing address to give a false impression is prohibited.

Obviously make-up is okay since that is common. OTOH if a woman is dating
and
covers a major flaw I would ask a posek. Again how much one can mislead for
a shidduch is
also complicated. Certainly one is not required to say/show everything but
there are limits.

I would assume that everything depends on the reason for the deception and
how common it is.
If a virtual secretary is to save money, I don't see any difficulty. If OTOH
the virtual secretary
is to impress clients that there is an office with a secretary when it is a
facade I would assume
it is prohibited


-- 
Eli Turkel
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